Key Insights
Easy on Parents
Parents do not like listening to children's programs
Mental Engagement
Engaging children mentally is an effective way to tire them out
Light
Children are very susceptible to changes in light
Trickery
When children know it's bed time they never want to sleep
STORY MASK
Design a product that facilitates sleeping away from home
Problem
Solution
Goal
Get children to sleep during road trips so they can be energized when they arrive at the destination
A friendly sleep mask that engages a child's imagination through spoken stories, tiring them out naturally
Parents find it difficult to engage their children in a restful manner during family road trips
Synthesis
After gathering key insights from interviews with parents and children, we developed three prototypes. We then tested each prototype and drew conclusions about which aspects of each prototype were most effective. Finally, we combined all of the most effective features into a new product idea: the story mask.
Rapid Prototyping
We put together lo-res prototypes combining a short pre-recorded story played on an iPhone with the animal themed story mask. We tested for story length and content as well as mask comfort and aesthetic.
Next Steps
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Build higher resolution prototypes
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Continue to test and iterate
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Streamline manufacturing costs
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Launch product
Business Strategy
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Sell Story Mask starter packs
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Additional Story Packs sold separately
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Partner with children's shows and cartoons to develop enticing stories