The summer after my sophomore year, I interned with Tom Ford in New York during which I analyzed social media and email campaigns, built predictive models, and provided data-driven suggestions.

 

Additionally, I developed a strategy focusing on Guangzhou as the avenue to increase the company’s market share in China. After persuading senior management to accept my proposal, I started working with a small team to implement it.

 

I also designed, user tested, and implemented a series of web and mobile features for the new Tom Ford website, which increased online sales by 12%.

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Heavily Used Skill Sets: