A redesign of the Tom Ford website that combines a refine search bar, hover views, and a more intuitive UX
Increase the site's conversion rate to maximize the effect of Tom Ford's move towards web-first
TF WEBSITE
Redesign the Tom Ford website for its first immediate runway to retail season
Solution
Problem
Goal
Many people visit the Tom Ford website, but few stay past the product grid and product display pages
Concise
Refined
Elegant
Hover views on product grid and product display pages allow users to quickly view product details
The refine search bar allows users to quickly narrows options for efficient browsing
The redesign must augment functionality without sacrificing elegance
Tom Ford customers are particular and in a hurry so the UX needs to be
Mobile
When redesigning the mobile site we really thought about the best way to translate the website's core tenants to the mobile space. This materialized as an interface that includes all the functionality of the full site without compromising simplicity.